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Kinderite new logo

We've developed so many logos for ‘Kinderite’ but somehow we were not happy with any of them.  We don’t even remember where and how this thought about this new logo came about but it dawned on us like this:


 The word 'Kinder' in German language means a 'Child' and phonetically 'rite' and 'right' sound the same (and they could mean two different meanings namely 'correct' and 'right of an individual respectively) so Kinderite refers to child rights.  


 One arm of the check mark and the other arm of alphabet 'K' have blended to convey the message that the child and his rights are integral to his overall development and they are correct in its consideration.  

 What do you think?  Please write your thoughts in the comments section below. 
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Location: Vellore, Tamil Nadu, India

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