Skip to main content

You have an NGO and want to advertise? Google is giving ~ Rs. 20,000/- every day ...Sign up today

For the lack of donors support, even the professionally managed NGO's do not have marketing budgets and if they do, the amounts could be very small compared to the resources that they generate.  But what if a donor wants to support any NGO for this precise purpose with a budget of Rs. 20,000/- every day?  You think you can use it?

 'Google' is a global conglomerate providing a digital advertisement platform that has democratized the marketing.  Any business (I mean a business of any size) can log into www.google.com/adwords and create their own advertisement, specify the budget and the targeted location and you're on your way to advertise your business.  Every time someone finds your ad and clicks on it, money is deducted from your account till it reaches zero when ads stop working.  Its all automated.  All that one needs is the net connection, money to pay and little bit of an understanding of how adwords work (believe me, you can learn everything on google web site)

 Google is promoting the same concept of advertisement to any registered NGO by giving them $329/- everyday (little over Rs. 20,000/- every day) or $10,000/- each month.  Only difference is this:  You don't pay money to Google but google deposits $329 of virtual money into your account and every time someone finds your NGO ad and clicks on it, they are directed to your web page, money gets depleted till it reaches zero.  If you don't spend all of the $329/- for that day, it goes for a waste and new virtual money is deposited.

 So, how do you sign up for it?  You must sign up first with BigTech of NASSCOM Foundation which allows you to register with Google for Nonprofits.  Once you register with Google for Nonprofits, you set up Google Adgrants account and you're all set.

 Since Google is supporting the NGO's with huge grant every day (I've heard that even some corporates do not have that kind of marketing budget), they have very strict rules and no compromise of any kind is entertained.  

 This is an opportunity no NGO should pass because more you advertise your NGO to tell people about your work, there is a high possibility that you could generate precious resources in abundance.  Happy marketing.
Labels:
Location: Vellore, Tamil Nadu, India

Comments

Post a Comment

Popular posts from this blog

Now, you too can restore missing/ lost/ trafficked children in India

After our recent work to restore three missing boys to their homes, it got me thinking about how to do this work faster and to include more people. I explored of doing it in various ways but they all require lot of money and human resources. So I thought of an easy way to do this work and that is by using social microblogging site www.twitter.com. I set up an account at http://www.twitter.com/indiachildalert and this is how it is going to work. If you’re in India, send an SMS (Short Messaging Service) from your mobile phone as FOLLOW INDIACHILDALERT to 53000 and that’s it (Yes!! Can you believe it? You don’t even have to have a personal twitter account). Then on, anytime we have a missing/ lost/ trafficked child with us, we’ll post it on the above mentioned twitter account and you’ll receive the same information as SMS in your mobile. Don’t worry about receiving long SMS’s from us because twitter only allows the sender to send a message in 140 characters. If at any time, you c...
Post a Comment
Read more

What does JJ Act of India actually say about adopiton??

There's a lot of talk about JJ Act, 2000 (amended in 2006) being the provision for secular adoptions in India compared to the personal laws (Hindu Adoption & Maintainance Act or HAMA and Guardianship and Maintainance Act or GAWA) that governed Indian adoptions before. Unfortunately many people do not know the actual provisions of JJ Act on adoption. This post will help you understand that. JJ Act deals with adoption in Section 41 and here it is: Section 41. Adoption:- (1) The primary responsibility for providing care and protection to children shall be that of his family. (2) Adoption shall be resorted to for the rehabilitation of the children who are orphan, abandoned, or surrendered, through such mechanism as may be prescribed. (3) In keeping with the provisions of the various guidelines for adoption issued from time to time, by the state government, or the central adoption resource agency, notified by the central government, children may be given in adoption by a cour...
Post a Comment
Read more

Unforgettable family reunion

On April 30th, a little boy of 9 years old was brought to us by a local NGO who in turn received the child who was rescued by the Railway Protection Force. Child – Mohammad Fazulu, looked healthy & proportionately built for age but nervous. When asked about the location, he says ‘Bombay’. We put an esc ort to send the boy to Mumbai so that the Child Welfare Committee (CWC) there can restore the child back to his family. Child had been staying with two other boys (one boys is from Assam and the other boy is from Rajasthan) at a government reception home in Vellore. Last month, when I went to Assam as a resource person for National Institute of Public Cooperation and Child Development (NIPCCD), I took the information of Assam boy with me. When I made enquiries, and sought the help of CWC members there, family was tracked in two hours time. Then I thought to work on the other two children as well when I return to Vellore. Rajasthani boy is from a small town and when I googled the poli...
Post a Comment
Read more